Cowboy Boots With Athletic Shoe Technology.All-day performance in the saddle and around the paddock. Ariat's 4LR technology assures comfort and stability. The premium leathers have an elegant feel, and the elastic gores help create a secure fit. The self-cleaning Duratread outsoles provide flexible durability. Talk About A Horse Of A Different Color! Ariat was founded with one simple objective - to provide the most technologically advanced riding boots to the world's top equestrian athletes.